Consumer decision processes : marketing and advertising implications
| Hlavní autor: | |
|---|---|
| Typ dokumentu: | Kniha |
| Jazyk: | angličtina |
| Rok: |
Englewood Cliffs :
Prentice-Hall,
1966
|
| Edice: | Prentice-Hall behavioral sciences in business series
Prentice-Hall international series in management |
| Témata: |