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Marketing : základy a principy

Bibliographic Details
Main Authors: Foret, Miroslav, 1946- (Author), Procházka, Petr (Author), Urbánek, Tomáš, 1950- (Author)
Format: Book
Language:Czech
ISBN:80-251-0790-6
Year: Brno : Computer Press, 2005
Edition:Vyd. 2.
Series:Praxe manažera
Subjects:
marketing
marketingový management
marketing management
marketingová strategie