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Strategie firemní komunikace

Bibliographic Details
Main Authors: Stejskalová, Dita (Author), Horáková, Iveta (Author), Škapová, Hana (Author)
Format: Book
Language:Czech
ISBN:978-80-7261-178-2
Year: Praha : Management Press, 2008
Edition:2. rozš. vyd.
Subjects:
identita organizace
public relations
marketingová komunikace
manažerská komunikace
corporate identity
communication in marketing
communication in management