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Seizing the white space : business model innovation for growth and renewal
Bibliographic Details
Main Author:
Johnson, Mark W.
(Author)
Other Authors:
Lafley, A. G.
(Author of introduction, etc.)
Format:
Book
Language:
English
ISBN:
978-1-4221-2481-9
Year:
Boston :
Harvard Business Press,
2010
Subjects:
management inovací
inovační podnikání
podnikatelské projekty
výrobky
modelování a simulace
innovation management
innovative business
business planning
commercial products
modeling and simulation
nové výrobky
inovační strategie
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