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03444nam a22006377a 4500 |
| 001 |
000182616 |
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CZ-PrVSE |
| 005 |
20111031123340.0 |
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ta |
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110223s2011 xr a fr 001 0 cze d |
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|a cnb002163364
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|a 978-80-247-3541-2
|q (brož.)
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|a (OCoLC)724296097
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|c ABA006
|d ABA006
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|a cze
|b eng
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| 072 |
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7 |
|a 658
|x Řízení a správa podniku
|2 Konspekt
|9 4
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| 072 |
|
9 |
|a 658
|x General management
|2 Conspectus
|9 4
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| 080 |
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|a 658.8:316.77
|2 MRF
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| 080 |
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|a 659.1
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|a 658.8KAR
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| 100 |
1 |
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|a Karlíček, Miroslav,
|d 1979-
|7 vse2010558291
|4 aut
|
| 245 |
1 |
0 |
|a Marketingová komunikace :
|b jak komunikovat na našem trhu /
|c Miroslav Karlíček, Petr Král
|
| 250 |
|
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|a 1. vyd.
|
| 260 |
|
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|a Praha :
|b Grada Publishing,
|c 2011
|
| 300 |
|
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|a 213 s. :
|b il.
|
| 504 |
|
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|a Obsahuje bibliografii a rejstřík
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| 546 |
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|
|a Anglické resumé
|
| 650 |
0 |
7 |
|a marketingová komunikace
|7 ph115228
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| 650 |
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7 |
|a reklama a propagace
|7 ph116035
|2 czenas
|
| 650 |
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7 |
|a přímý marketing
|7 ph115992
|2 czenas
|
| 650 |
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|a public relations
|7 ph115957
|2 czenas
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| 655 |
|
7 |
|a příručky
|7 fd133209
|2 czenas
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| 650 |
0 |
9 |
|a communication in marketing
|2 eczenas
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| 650 |
0 |
9 |
|a advertising
|2 eczenas
|
| 650 |
0 |
9 |
|a direct marketing
|2 eczenas
|
| 650 |
0 |
9 |
|a public relations
|2 eczenas
|
| 655 |
|
9 |
|a handbooks and manuals
|2 eczenas
|
| 700 |
1 |
|
|a Král, Petr
|7 pna2010582238
|4 aut
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| 996 |
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