Cover Image

Consumer behaviour : a European perspective Michael Solomon ... [at al.]

Bibliographic Details
Main Author: Solomon, Michael R., 1956- (Author)
Format: Book
Language:English
Varying Form of Title:Consumer behaviour
ISBN:978-0-273-71726-3
0-273-71726-X
Year: Harlow : Prentice Hall : Financial Times, 2010
Edition:4th ed.
Subjects:
spotřebitelské chování
sociologie spotřeby
konzumní společnost
marketing
strategický marketing
marketingová komunikace
marketingový výzkum
consumer behavior
sociology of consumption
consumer society
strategic marketing
communication in marketing
marketing research
Evropa
Europe