Cover Image

Consumer behavior : buying, having, and being

Bibliographic Details
Main Author: Solomon, Michael R., 1956- (Author)
Format: Book
Language:English
ISBN:978-0-273-76731-2
0-273-76731-5
Year: Boston : Pearson, 2013
Edition:10th, global ed.
Subjects:
spotřebitelé
spotřebitelské chování
consumers
consumer behavior