Podrobná bibliografie
Hlavní autor:	writer, Richard Luecke.
Korporativní autor:	Harvard Business School.
Typ dokumentu:	Elektronický zdroj E-kniha
Jazyk:	angličtina
ISBN:	9781422160848 (electronic bk.) 142216084X (electronic bk.) 1591397626 (alk. paper) 9781591397625 (alk. paper)
Rok:	Boston, Mass. : Harvard Business School Press, 2006.
Edice:	Harvard business essentials series.
Témata:	Marketing > Handbooks, manuals, etc. Strategic planning > Handbooks, manuals, etc. Marketing. Strategic planning. BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior
On-line přístup:	Plný text