Podrobná bibliografie
Hlavní autor:	Prahalad, C. K.
Další autoři:	Lieberthal, Kenneth.
Typ dokumentu:	E-kniha
Jazyk:	angličtina
ISBN:	9781633691414 1633691411 9781422179734 1422179737
Rok:	Boston, Mass. : Harvard Business Press, ©2008.
Edice:	Harvard business review classics.
Témata:	Low-income consumers > Developing countries. Market segmentation > Developing countries. Low-income consumers. Market segmentation. BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Developing countries.
On-line přístup:	Plný text - nelze MVS