Obálka

Connected strategy : building continuous customer relationships for competitive advantage

Podrobná bibliografie
Hlavní autoři: Siggelkow, Nicolaj, (Autor), Terwiesch, Christian, (Autor)
Typ dokumentu: E-kniha
Jazyk:angličtina
ISBN:9781633697010
1633697010
9781633697003
1633697002
Rok: Boston, Massachusetts : Harvard Business Review Press, 2019.
Témata:
Relationship marketing.
Customer services > Technological innovations.
Communication in consumer education.
BUSINESS & ECONOMICS / Industrial Management
BUSINESS & ECONOMICS / Management
BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Organizational Behavior
On-line přístup:Plný text