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The context marketing revolution : how to motivate buyers in the age of infinite media

Bibliographic Details
Main Author: Sweezey, Mathew, (Author)
Format: eBook
Language:English
ISBN:1633694038
9781633694033
9781633694026
Year: Boston, MA : Harvard Business Review Press, [2019]
Subjects:
Consumers' preferences.
Context effects (Psychology)
Market segmentation.
Branding (Marketing)
Online Access:Plný text - nelze MVS