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07569nam a22009377a 4500 |
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000228733 |
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20141120163613.0 |
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ta |
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130114s2013 xr d fr 000 0 cze d |
| 015 |
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|a cnb002432910
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| 020 |
|
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|a 978-80-247-4208-3
|q (váz.)
|
| 035 |
|
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|a (OCoLC)829661751
|
| 040 |
|
|
|a ABA006
|b cze
|c ABA006
|d ABA006
|
| 072 |
|
7 |
|a 658
|x Řízení a správa podniku
|2 Konspekt
|9 4
|
| 072 |
|
9 |
|a 658
|x General management
|2 Conspectus
|9 4
|
| 080 |
|
|
|a 658.8
|2 MRF_2003
|
| 080 |
|
|
|a 339.138
|2 MRF_2003
|
| 080 |
|
|
|a 658.8:005.52
|2 MRF_2003
|
| 080 |
|
|
|a 658.8:005
|2 MRF_2003
|
| 080 |
|
|
|a (075)
|2 MRF_2003
|
| 099 |
|
9 |
|a 658.8KAR
|
| 100 |
1 |
|
|a Karlíček, Miroslav,
|d 1979-
|7 vse2010558291
|4 aut
|
| 245 |
1 |
0 |
|a Základy marketingu /
|c Miroslav Karlíček a kolektiv
|
| 250 |
|
|
|a 1. vyd.
|
| 260 |
|
|
|a Praha :
|b Grada Publishing,
|c 2013
|
| 300 |
|
|
|a 255 s. :
|b il.
|
| 504 |
|
|
|a Obsahuje bibliografii
|
| 650 |
0 |
7 |
|a marketing
|7 ph115227
|2 czenas
|
| 650 |
0 |
7 |
|a marketingový výzkum
|7 ph115230
|2 czenas
|
| 650 |
0 |
7 |
|a marketingový management
|7 ph115229
|2 czenas
|
| 653 |
0 |
|
|a marketingová strategie
|
| 653 |
0 |
|
|a marketingový mix
|
| 655 |
|
7 |
|a učebnice
|7 fd133770
|2 czenas
|
| 650 |
0 |
9 |
|a marketing
|2 eczenas
|
| 650 |
0 |
9 |
|a marketing research
|2 eczenas
|
| 650 |
0 |
9 |
|a marketing management
|2 eczenas
|
| 655 |
|
9 |
|a textbooks
|2 eczenas
|
| 996 |
|
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|1 HPUVV
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|u UEP01
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| 996 |
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|1 HPUVV
|3 A 10386-V2
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| 996 |
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|1 PJMHS
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