Cover Image

Consumer behavior

Bibliographic Details
Main Authors: Hoyer, Wayne D. (Author), MacInnis, Deborah J. (Author), Pieters, Rik G. M., 1955- (Author)
Format: Book
Language:English
ISBN:978-1-133-27449-0
1-133-27449-8
Year: New York : South-Western/Cengage Learning, c2013
Edition:6th ed.
Subjects:
spotřebitelské chování
psychologie prodeje
nákup
rozhodování
consumer behavior
psychology of selling
purchasing
decision making