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The application of Narrative transportation in hard luxury business marketing (online marketing) on the potential customer in the Czech Republic.

Bibliographic Details
Other Authors: Kapusta, Richard (Dissertant), Escobar Rios, Andrea (Thesis advisor), Martínez Pantoja, Yadira Ixchel (Opponent)
Format: Thesis
Language:English
Year: 2023
Subjects:
mezinárodní obchod [obor bakal. práce]
Online Access:VŠKP v InSIS
Hlavní práce
Hodnocení vedoucího
Oponentura