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Hyperprofessionalized and commodified : a case study examination of FBS bowl games and the utilization of football players as programmatic promotional material

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Hlavní autoři: Corr, Chris, (Autor), Southall, Richard M., (Autor), Southall, Crystal, (Autor), Hart, Richard J., (Autor)
Typ dokumentu: E-kniha
Jazyk:angličtina
ISBN:9781071946374 :
Rok: London : Human Kinetics, Inc., 2023.
Edice:SAGE business cases.
Témata:
Football players > Economic aspects > Case studies.
Television broadcasting of sports > Marketing > Case studies.
On-line přístup:Plný text