Podrobná bibliografie
Hlavní autoři:	Elias, Jaan, (Autor), Dhar, Ravi, (Autor), Iwata, Jon, (Autor), Sudhir, K., (Autor), Kraus, Michael W., (Autor), Dupree, Cydney H., (Autor), Taub, Melanie, (Autor), Jaan Elias, Ravi Dhar, Jon Iwata, K. Sudhir, Michael W. Kraus, Cydney H. Dupree, and Melanie Taub.
Typ dokumentu:	E-kniha
Jazyk:	angličtina
ISBN:	9781529621969 :
Rok:	London : Yale School of Management, 2022.
Edice:	SAGE business cases.
Témata:	Nielsen Media Research. Strategic planning > Case studies. Business planning > Case studies. Organizational change > Case studies. Customer relations > Management > Case studies.
On-line přístup:	Plný text