Podrobná bibliografie
Hlavní autoři:	Kumar, Anand, (Autor), Palan, Harit, (Autor), Anand Kumar, Harit Palan.
Typ dokumentu:	E-kniha
Jazyk:	angličtina
ISBN:	9781526488565 (ebook) :
Rok:	London : Indian Institute of Management, Ahmedabad, 2017.
Edice:	SAGE Knowledge. Cases.
Témata:	Panday, Prashant. Srinath, Nandan. Entertainment Network India Limited > Case studies. Marketing > India > Case studies. Radio stations > Marketing > Case studies. Radio broadcasting > India > Case studies. FM broadcasting > India > Case studies. Entrepreneurship > India > Case studies. New business enterprises > India > Case studies. Competition > India > Case studies.
On-line přístup:	Plný text