Obálka

Fantasy breakdown : a case study on organizational crisis communication and stakeholder reaction during mass product failure

Podrobná bibliografie
Hlavní autoři: Ruihley, Brody J., (Autor), Simmons, Jason, (Autor), Billings, Andrew C., (Autor), Calabrese, Rich, (Autor)
Typ dokumentu: E-kniha
Jazyk:angličtina
ISBN:9781526499813 (ebook) :
Rok: London : Human Kinetics, Inc., 2018.
Edice:SAGE Business Cases.
Témata:
ESPN, Inc. > Case studies.
Communication in crisis management > Case studies.
Fantasy sports industry.
On-line přístup:Plný text