Obálka

The Washington Redskins : when public perception challenges a brand

Podrobná bibliografie
Hlavní autoři: Ludwig, Carson, (Autor), Wallace, Kaitlyn, (Autor)
Typ dokumentu: E-kniha
Jazyk:angličtina
ISBN:9781529780741 (ebook) :
Rok: London : The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame, 2020.
Edice:SAGE Business. Cases.
Témata:
Washington Redskins (Football team), > Case studies.
Corporations > Public relations > Case studies.
Corporate image > Case studies.
Branding (Marketing) > Case studies.
On-line přístup:Plný text