Finding wisdom in brand tragedies : managing threats to brand equity
| Hlavní autoři: | , |
|---|---|
| Typ dokumentu: | Kniha |
| Jazyk: | angličtina |
| ISBN: | 978-981-12-9356-6 978-981-12-6817-5 |
| Rok: |
New Yersey ; London ; Singapore ; Beijing ; Shanghai ; Hong Kong ; Taipei ; Chennai ; Tokyo :
World Scientific,
2023
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| Vydání: | First published |
| Edice: | World scientific book series in marketing
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| Témata: |