Essentials of marketing research

Autor: Hair, Joseph F., 1944-, Celsi, Mary Wolfinbarger, Ortinau, David J., 1948-, Bush, Robert P., Joseph F. Hair, Jr., Mary Wolfinbarger Celsi, David J. Ortinau, Robert P. Bush
Rok: 2013

Marketing research : within a changing information environment

Autor: Hair, Joseph F., 1944-, Bush, Robert P., Ortinau, David J., 1948-, Joseph F. Hair, Robert P. Bush, David J. Ortinau
Rok: 2003