Marketing research : within a changing information environment

Bibliographic Details
Main Authors: Hair, Joseph F., 1944- (Author), Bush, Robert P. (Author), Ortinau, David J., 1948- (Author)
Format: Book
Language:English
ISBN:0-07-115119-2
978-0-07-115119-1
Year: Boston ; Burr Ridge ; Dubuque ; Madison ; New York ; San Francisco ; St. Louis ; Bangkok ; Bogotá ; Caracas ; Kuala Lumpur ; Lisbon ; London ; Madrid ; Mexico City ; Milan ; Montreal ; New Delhi ; Santiago ; Seoul ; Singapore ; Sydney ; Taipei ; Toronto : McGraw-Hill Irwin, [2003]
Edition:Second edition, international edition
Series:McGraw-Hill/Irwin series in marketing
Subjects: