Marketing research : within a changing information environment
| Hlavní autoři: | , , | 
|---|---|
| Typ dokumentu: | Kniha | 
| Jazyk: | angličtina | 
| ISBN: | 0-07-115119-2 978-0-07-115119-1  | 
| Rok: | 
      Boston ; Burr Ridge ; Dubuque ; Madison ; New York ; San Francisco ; St. Louis ; Bangkok ; Bogotá ; Caracas ; Kuala Lumpur ; Lisbon ; London ; Madrid ; Mexico City ; Milan ; Montreal ; New Delhi ; Santiago ; Seoul ; Singapore ; Sydney ; Taipei ; Toronto :
        McGraw-Hill Irwin,
    
      [2003]
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| Vydání: | Second edition, international edition | 
| Edice: | McGraw-Hill/Irwin series in marketing
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| Témata: |