Global marketing management : cases and readings

Autor: Buzzell, Robert D. 1933-2004, Quelch, John A., 1951-, Bartlett, Christopher A., 1943-, Robert D. Buzzell, John A. Quelch, Christopher A. Bartlett
Rok: 1995

Cases in advertising and promotion management

Autor: Quelch, John A., Farris, Paul W., John A. Quelch, Paul W. Farris
Rok: 1991

Sales promotion management

Autor: Quelch, John A., John A. Quelch
Rok: 1989

Marketing management : principles, analysis, and applications. Vol. I

Autor: Shapiro, Benson P., Quelch, John A., Dolan, Robert J., Benson P. Shapiro, Robert J. Dolan, John A. Quelch
Rok: 1985