Social marketing : behavior change for social good

Autor: Lee, Nancy, 1932-, Kotler, Philip, 1931-, Nancy R. Lee, Philip Kotler Behavior change for social good

Rok: 2020

Social marketing : influencing behaviors for good

Autor: Kotler, Philip, 1931-, Lee, Nancy, 1932-, Philip Kotler, Nancy R. Lee
Rok: 2008

Corporate social responsibility : doing the most good for your company and your cause

Autor: Kotler, Philip, 1931-, Lee, Nancy, 1932-, Philip Kotler and Nancy Lee
Rok: 2005