Consumer behavior & marketing strategy

Autor: Peter, J. Paul, Olson, Jerry C. 1944-
Rok: 2010

Marketing management : knowledge and skills

Autor: Peter, J. Paul, Donnelly, James H.
Rok: 1995

Marketing : creating value for customers

Autor: Churchill, Gilbert A., Peter, J. Paul
Rok: 1994

Understanding consumer behavior

Autor: Peter, J. Paul, Olson, Jerry C. 1944-
Rok: 1994

Cases in strategic management

Autor: Certo, Samuel C., Peter, J. Paul
Rok: 1993

Strategic management : concepts and applications

Autor: Certo, Samuel C., Peter, J. Paul
Rok: 1991

A preface to marketing management

Autor: Peter, J. Paul, Donnelly, James H.
Rok: 1991

Marketing management : knowledge and skills

Autor: Peter, J. Paul, Donnelly, James H.
Rok: 1989

Consumer behavior : marketing strategy perspectives

Autor: Peter, J. Paul, Olson, Jerry C. 1944-
Rok: 1987

Marketing management : knowledge and skills : text, analysis, cases, plans

Autor: Peter, J. Paul, Donnelly, James H.
Rok: 1986