Marketing research : methodological foundations

Autor: Iacobucci, Dawn, Churchill, Gilbert A.
Rok: 2010

Sales force management

Autor: Churchill, Gilbert A., Ford, Neil M., Walker, Orville C., 1943-2016
Rok: 2000

Marketing : creating value for customers

Autor: Churchill, Gilbert A., Peter, J. Paul
Rok: 1994

Sales force management : planning, implementation, and control

Autor: Churchill, Gilbert A., Walker, Orville C., 1943-2016, Ford, Neil M.
Rok: 1990

Basic marketing research

Autor: Churchill, Gilbert A.
Rok: 1988

Sales force management : planning, implementation, and control

Autor: Churchill, Gilbert A., Walker, Orville C., 1943-2016, Ford, Neil M.
Rok: 1985