Firm strategy and speed of diffusion

Autor: Kuester, Sabine, Robertson, Thomas S., 1942-, Gatignon, Hubert
Rok: 1999

Marketing cooperation among rivals

Autor: Gatignon, Hubert, Sahay, Arvind, Robertson, Thomas S., 1942-
Rok: 1998

The Interface of strategy and diffusion theory

Autor: Kuester, Sabine, Robertson, Thomas S., 1942-, Gatignon, Hubert
Rok: 1998

Handbook of consumer behavior

Autor: Robertson, Thomas S., 1942-, Kassarjian, Harold H.
Rok: 1991

Consumer behavior

Autor: Robertson, Thomas S., 1942-, Ward, Scott, Zielinski, Joan
Rok: 1984

Consumer behavior : theoretical sources

Rok: 1973

Perspectives in consumer behavior

Rok: 1968