An evolutionary theory of firm orientation : from its behavioral to its strategic manifestations

Autor: Deneault, Dominic, Gatignon, Hubert
Rok: 2000

Inter-channel competition and new product diffusion

Autor: Gatignon, Hubert, Anderson, Erin
Rok: 1999

Firm strategy and speed of diffusion

Autor: Kuester, Sabine, Robertson, Thomas S., 1942-, Gatignon, Hubert
Rok: 1999

Marketing cooperation among rivals

Autor: Gatignon, Hubert, Sahay, Arvind, Robertson, Thomas S., 1942-
Rok: 1998

The impact of competitive context on the allocation of marketing mix resources

Autor: Bowman, Douglas, Gatignon, Hubert
Rok: 1998

The Interface of strategy and diffusion theory

Autor: Kuester, Sabine, Robertson, Thomas S., 1942-, Gatignon, Hubert
Rok: 1998