Kellogg on branding in a hyper-connected world

Rok: 2019

Uber China

Autor: Tybout, Alice M.,
Rok: 2017

Lululemon Athletica

Autor: Tybout, Alice M.,
Rok: 2017

TiVo

Autor: Tybout, Alice M.,, Hennessy, Julie,
Rok: 2017

Positioning the Tata Nano (B)

Autor: Tybout, Alice M.,, Fahey, Natalie,
Rok: 2016

Terlato Wines International : managing Rutherford Hill merlot in a post-sideways market

Autor: Tybout, Alice M.,, Bennett, Patrick,, Koenigs, Brie,
Rok: 2016

The case of Synthroid (A) : marketing a drug coming off patent

Autor: Tybout, Alice M.,, Hennessy, Julie,, Fahey, Natalie,, Snyder, Charlotte,
Rok: 2016

The case of Synthroid (B) : marketing a drug coming off patent

Autor: Tybout, Alice M.,, Hennessy, Julie,, Fahey, Natalie,, Snyder, Charlotte,
Rok: 2016

Marketing the Nissan Micra and Tata Nano using social media

Autor: Tybout, Alice M.,, Fahey, Natalie,
Rok: 2016

Positioning the Tata Nano (A)

Autor: Tybout, Alice M.,, Fahey, Natalie,
Rok: 2016

Target stores : strategic brand alliance exercise

Autor: Tybout, Alice M.,
Rok: 2007