Stella Artois in South Africa : cause marketing and the building of a global brand

Autor: Hennessy, Julie,
Rok: 2019

Zithromax Z-Pak and the Biaxin BBQ (A)

Autor: Hennessy, Julie,
Rok: 2017

TiVo

Autor: Tybout, Alice M.,, Hennessy, Julie,
Rok: 2017

Zithromax Z-Pak and the Biaxin BBQ (B)

Autor: Hennessy, Julie,
Rok: 2017

With a little help from nuestros amigos : Hispanics and kidney transplants

Autor: Hennessy, Julie,
Rok: 2017

Tartans in Thailand : Pernod Ricard's Thai Whisky War of 2007

Autor: Hennessy, Julie,, Frazzano, Rebecca,, Meagher, Evan,
Rok: 2017

The case of Synthroid (B) : marketing a drug coming off patent

Autor: Tybout, Alice M.,, Hennessy, Julie,, Fahey, Natalie,, Snyder, Charlotte,
Rok: 2016

Hohner Musikinstrumente GmbH & Co. KG : break-even analysis

Autor: Hennessy, Julie,, Meagher, Evan,
Rok: 2016

Maru Batting Center : customer lifetime value

Autor: Hennessy, Julie,, Meagher, Evan,
Rok: 2016

Pepita Disco PPM : margins and elasticity

Autor: Hennessy, Julie,, Meagher, Evan,
Rok: 2016

Teach for India : marketing an idea

Autor: Hennessy, Julie,, Krishman, Charag,
Rok: 2016

The case of Synthroid (A) : marketing a drug coming off patent

Autor: Tybout, Alice M.,, Hennessy, Julie,, Fahey, Natalie,, Snyder, Charlotte,
Rok: 2016

Kookaburra cricket bats : dealing with cannibalization

Autor: Hennessy, Julie,
Rok: 2016