Marketing for hospitality and tourism

Autor: Kotler, Philip, 1931-, Bowen, John T., Makens, James C.
Rok: 2010

B2B brand management

Autor: Kotler, Philip, 1931-, Pfoertsch, Waldemar A., 1951- Business to business brand management

Rok: 2006

Corporate social responsibility : doing the most good for your company and your cause

Autor: Kotler, Philip, 1931-, Lee, Nancy, 1932-
Rok: 2005

Principles of marketing

Autor: Kotler, Philip, 1931-, Armstrong, Gary
Rok: 2001