Social marketing : behavior change for social good

Autor: Lee, Nancy, 1932-, Kotler, Philip, 1931- Behavior change for social good

Rok: 2020

Strategic marketing management

Autor: Chernev, Alexander
Rok: 2018

Marketing for hospitality and tourism

Autor: Kotler, Philip, 1931-, Bowen, John T., Makens, James C., Baloglu, Seyhmus
Rok: 2017

Social marketing : changing behaviors for good

Autor: Lee, Nancy R., Kotler, Philip, 1931-
Rok: 2016

Marketing management

Autor: Kotler, Philip, 1931-, Keller, Kevin Lane, 1956-, Brady, Mairead, Goodman, Malcolm, Hansen, Torben, 1966-
Rok: 2016

Marketing management

Autor: Kotler, Philip, 1931-, Keller, Kevin Lane, 1956-
Rok: 2016

Strategic marketing management

Autor: Chernev, Alexander
Rok: 2014

Strategic marketing management

Autor: Chernev, Alexander
Rok: 2011

Marketing management

Autor: Kotler, Philip, 1931-
Rok: 2009

Strategic marketing for nonprofit organizations

Autor: Andreasen, Alan R., 1934-, Kotler, Philip, 1931-
Rok: 2008

Social marketing : influencing behaviors for good

Autor: Kotler, Philip, 1931-, Lee, Nancy, 1932-
Rok: 2008

Cram 101 textbook outlines to accompany Andreasen/Kotler: Strategic marketing for nonprofit organizations, 6th edition

Autor: Andreasen, Alan R., 1934-, Kotler, Philip, 1931- Strategic marketing for nonprofit organizations

Rok: 2007

Marketing

Autor: Kotler, Philip, 1931-, Brown, Linden, Adam, Stewart, Armstrong, Gary
Rok: 2004

Principles of marketing

Autor: Kotler, Philip, 1931-, Armstrong, Gary
Rok: 2004

Principles of marketing

Autor: Kotler, Philip, 1931-, Armstrong, Gary
Rok: 2001

Marketing management

Autor: Kotler, Philip, 1931-
Rok: 2000

Marketing : an introduction

Autor: Kotler, Philip, 1931-, Armstrong, Gary
Rok: 1997

Marketing models

Autor: Lilien, Gary L., Moorthy, Sridhar K., Kotler, Philip, 1931-
Rok: 1992

Strategic marketing for nonprofit organizations

Autor: Kotler, Philip, 1931-, Andreasen, Alan R., 1934-
Rok: 1991

Marketing-management : analysis, planning, implementation, and control

Autor: Kotler, Philip, 1931-
Rok: 1991