Social marketing : behavior change for social good

Autor: Lee, Nancy, 1932-, Kotler, Philip, 1931- Behavior change for social good

Rok: 2020

Strategic marketing management

Autor: Chernev, Alexander
Rok: 2018

Marketing management

Autor: Kotler, Philip, 1931-, Keller, Kevin Lane, 1956-
Rok: 2016

Social marketing : influencing behaviors for good

Autor: Kotler, Philip, 1931-, Lee, Nancy, 1932-
Rok: 2008

Marketing

Autor: Kotler, Philip, 1931-, Armstrong, Gary
Rok: 2004

Marketing

Autor: Kotler, Philip, 1931-, Armstrong, Gary
Rok: 1992