Principles of marketing

Autor: Kotler, Philip, 1931-, Armstrong, Gary, Harris, Lloyd C., He, Hongwei
Rok: 2020

Marketing for hospitality and tourism

Autor: Kotler, Philip, 1931-, Bowen, John T., Makens, James C., Baloglu, Seyhmus
Rok: 2017

Marketing management

Autor: Kotler, Philip, 1931-, Keller, Kevin Lane, 1956-
Rok: 2016

Marketing management

Autor: Kotler, Philip, 1931-, Keller, Kevin Lane, 1956-
Rok: 2012

Peter F. Drucker's next management: new institutions, new theories and practices

Rok: 2010

Marketing for hospitality and tourism

Autor: Kotler, Philip, 1931-, Bowen, John T., Makens, James C.
Rok: 2010

Marketing management

Autor: Kotler, Philip, 1931-
Rok: 2009

B2B brand management

Autor: Kotler, Philip, 1931-, Pfoertsch, Waldemar A., 1951- Business to business brand management

Rok: 2006

Corporate social responsibility : doing the most good for your company and your cause

Autor: Kotler, Philip, 1931-, Lee, Nancy, 1932-
Rok: 2005

Marketing insights from A to Z : 80 concepts every manager needs to know

Autor: Kotler, Philip, 1931-
Rok: 2003

Marketing moves : a new approach to profits, growth, and renewal

Autor: Kotler, Philip, 1931-, Jain, Dipak C., 1957-, Suvit Maesincee, 1961-
Rok: 2002

Marketing : an introduction

Autor: Kotler, Philip, 1931-, Armstrong, Gary
Rok: 1997

Marketing places : attracting investment, industry, and tourism to cities, states, and nations

Autor: Kotler, Philip, 1931-, Haider, Donald H., Rein, Irving
Rok: 1993

Strategic marketing for nonprofit organizations

Autor: Kotler, Philip, 1931-, Andreasen, Alan R., 1934-
Rok: 1991