Strategic marketing management

Autor: Chernev, Alexander
Rok: 2018

Marketing management

Autor: Kotler, Philip, 1931-, Keller, Kevin Lane, 1956-
Rok: 2016

Strategic marketing management

Autor: Chernev, Alexander
Rok: 2014

Strategic marketing management

Autor: Chernev, Alexander
Rok: 2011

Marketing management

Autor: Kotler, Philip, 1931-
Rok: 2009

Social marketing : influencing behaviors for good

Autor: Kotler, Philip, 1931-, Lee, Nancy, 1932-
Rok: 2008

Marketing management

Autor: Kotler, Philip, 1931-, Keller, Kevin Lane, 1956-
Rok: 2007

Marketing

Autor: Kotler, Philip, 1931-, Brown, Linden, Adam, Stewart, Armstrong, Gary
Rok: 2004

Principles of marketing

Autor: Kotler, Philip, 1931-, Armstrong, Gary
Rok: 2004

Marketing

Autor: Kotler, Philip, 1931-, Armstrong, Gary
Rok: 2004

Marketing management [10. vyd.]

Autor: Kotler, Philip, 1931-
Rok: 2000

Marketing-Management : Analyse, Planung, Umsetzung und Steuerung

Autor: Kotler, Philip, 1931-, Bliemel, Friedhelm
Rok: 1992

Marketing

Autor: Kotler, Philip, 1931-, Armstrong, Gary
Rok: 1992

Principles of marketing : annotated instructor's edition

Autor: Kotler, Philip, 1931-, Armstrong, Gary
Rok: 1989

Marketing for health care organizations

Autor: Kotler, Philip, 1931-, Clarke, Roberta N.
Rok: 1987