Bibliographic Details
Main Authors:	Kotler, Philip, 1931- (Author), Andreasen, Alan R., 1934- (Author)
Format:	Book
Language:	English
ISBN:	0-13-851932-3
Year:	Englewood Cliffs : Prentice-Hall, 1991
Edition:	4th ed.
Subjects:	neziskové organizace marketingový management marketing nonprofit organizations marketing management

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