Cover Image

Arts marketing insights : the dynamics of building and retaining performing arts audiences

Bibliographic Details
Main Author: Bernstein, Joanne Scheff, 1945- (Author)
Other Authors: Kotler, Philip, 1931- (Author of introduction, etc.)
Format: Book
Language:English
ISBN:978-0-7879-7844-0
0-7879-7844-2
Year: San Francisco : Jossey-Bass, 2007
Subjects:
divadelní představení
umělecká činnost
art marketing
marketing kultury
theater performances
artistic activity
marketing of culture