Obálka

Marketing as strategy : understanding the CEO's agenda for driving growth and innovation

Podrobná bibliografie
Hlavní autor: Kumar, Nirmalya.
Typ dokumentu: E-kniha
Jazyk:angličtina
ISBN:9781422163399 (electronic bk.)
1422163393 (electronic bk.)
1591392101
9781591392101
Rok: Boston, Mass. : Harvard Business School Press, [2004]
Témata:
Marketing.
Strategic planning.
Strategische planning.
Planification stratégique.
BUSINESS & ECONOMICS / Industrial Management
BUSINESS & ECONOMICS / Management
BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Organizational Behavior
On-line přístup:Plný text