Podrobná bibliografie
Korporativní autor:	Harvard Business Review Press.
Typ dokumentu:	E-kniha
Jazyk:	angličtina
Variantní název:	HBR's ten must reads on strategic marketing Harvard business review's 10 must reads on strategic marketing
ISBN:	9781422191521 (electronic bk.) 1422191524 (electronic bk.) 9781422189887 1422189880
Rok:	Boston, Massachusetts : Harvard Business Review Press, [2013]
Edice:	HBR's 10 must reads series.
Témata:	Marketing > Management. Strategic planning. BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior
On-line přístup:	Plný text