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04914nam a22007937i 4500 |
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000304220 |
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CZ-PrVSE |
| 005 |
20160715150423.0 |
| 007 |
ta |
| 008 |
160225s2016 xr a fr 000 0 cze d |
| 015 |
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|a cnb002780492
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| 020 |
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|a 978-80-247-5769-8
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| 035 |
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|a (OCoLC)946295337
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| 040 |
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|a ABA006
|b cze
|c ABA006
|d ABA006
|e rda
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| 072 |
|
7 |
|a 658
|x Řízení a správa podniku
|2 Konspekt
|9 4
|
| 072 |
|
9 |
|a 658
|x General management
|2 Conspectus
|9 4
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| 080 |
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|a 658.8:316.77
|2 MRF_2003
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| 080 |
|
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|a 659.1
|2 MRF_2003
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| 080 |
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|a 658.849.2
|2 MRF_2003
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| 080 |
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|a 659.4
|2 MRF_2003
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| 080 |
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|a (035)
|2 MRF_2003
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| 099 |
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9 |
|a 658.8KAR
|
| 100 |
1 |
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|a Karlíček, Miroslav,
|d 1979-
|7 vse2010558291
|4 aut
|
| 245 |
1 |
0 |
|a Marketingová komunikace :
|b jak komunikovat na našem trhu /
|c Miroslav Karlíček a kolektiv
|
| 250 |
|
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|a 2., aktualizované a doplněné vydání
|
| 264 |
|
1 |
|a Praha :
|b Grada Publishing,
|c 2016
|
| 300 |
|
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|a 221 stran :
|b ilustrace
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
|
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|a bez média
|b n
|2 rdamedia
|
| 338 |
|
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|a svazek
|b nc
|2 rdacarrier
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| 504 |
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|a Obsahuje bibliografii a bibliografické odkazy
|
| 650 |
0 |
7 |
|a marketingová komunikace
|7 ph115228
|2 czenas
|
| 650 |
0 |
7 |
|a reklama a propagace
|7 ph116035
|2 czenas
|
| 650 |
0 |
7 |
|a přímý marketing
|7 ph115992
|2 czenas
|
| 650 |
0 |
7 |
|a public relations
|7 ph115957
|2 czenas
|
| 655 |
|
7 |
|a příručky
|7 fd133209
|2 czenas
|
| 650 |
0 |
9 |
|a communication in marketing
|2 eczenas
|
| 650 |
0 |
9 |
|a advertising
|2 eczenas
|
| 650 |
0 |
9 |
|a direct marketing
|2 eczenas
|
| 650 |
0 |
9 |
|a public relations
|2 eczenas
|
| 655 |
|
9 |
|a handbooks and manuals
|2 eczenas
|
| 856 |
4 |
2 |
|u https://katalog.vse.cz/Record/000072618
|y E-book
|x LKR
|
| 975 |
1 |
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|a Poucha, Tomáš
|4 oth
|
| 975 |
1 |
|
|a Jesenský, Daniel
|7 mzk2009496320
|4 oth
|
| 975 |
1 |
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|a Král, Petr
|7 pna2010582238
|4 oth
|
| 975 |
1 |
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|a Stříteský, Václav
|7 utb2016897848
|4 oth
|
| 975 |
1 |
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|a Zamazalová, Marcela
|7 ola2003201027
|4 oth
|
| 996 |
|
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|3 A 12006-V3
|4 N:P
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