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01962nam a22005177i 4500 |
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000345933 |
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20170726103938.0 |
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ta |
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161124t20132013xxua fr 001 0 eng d |
020 |
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|a 978-0-07-131837-2
|q (brožováno)
|z 0-07-131837-2
|
040 |
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|a ABA006
|b cze
|c ABA006
|d ABA006
|e rda
|
072 |
|
7 |
|a 658
|x Řízení a správa podniku
|2 Konspekt
|9 4
|
072 |
|
9 |
|a 658
|x General management
|2 Conspectus
|9 4
|
080 |
|
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|a 658.8
|2 MRF_2003
|
080 |
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|a 339.138
|2 MRF_2003
|
080 |
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|a 658.8:005.52
|2 MRF_2003
|
080 |
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|a 658.8:005
|2 MRF_2003
|
080 |
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|a (075)
|2 MRF_2003
|
099 |
|
9 |
|a 658.8HAI
|
100 |
1 |
|
|a Hair, Joseph F.,
|d 1944-
|7 utb2018982751
|4 aut
|
245 |
1 |
0 |
|a Essentials of marketing research /
|c Joseph F. Hair, Jr., Mary Wolfinbarger Celsi, David J. Ortinau, Robert P. Bush
|
250 |
|
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|a International student edition
|
250 |
|
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|a Third edition
|
264 |
|
1 |
|a New York :
|b McGraw-Hill/Irwin,
|c [2013]
|
264 |
|
4 |
|c ©2013
|
300 |
|
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|a xviii, 414 stran :
|b ilustrace
|
336 |
|
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|a text
|b txt
|2 rdacontent
|
337 |
|
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|a bez média
|b n
|2 rdamedia
|
338 |
|
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|a svazek
|b nc
|2 rdacarrier
|
500 |
|
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|a Terminologický slovník
|
504 |
|
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|a Obsahuje bibliografii a rejstřík
|
650 |
0 |
7 |
|a marketing
|7 ph115227
|2 czenas
|
650 |
0 |
7 |
|a marketingový výzkum
|7 ph115230
|2 czenas
|
650 |
0 |
7 |
|a marketingový management
|7 ph115229
|2 czenas
|
655 |
|
7 |
|a učebnice
|7 fd133770
|2 czenas
|
650 |
0 |
9 |
|a marketing
|2 eczenas
|
650 |
0 |
9 |
|a marketing research
|2 eczenas
|
650 |
0 |
9 |
|a marketing management
|2 eczenas
|
655 |
|
9 |
|a textbooks
|2 eczenas
|
700 |
1 |
|
|a Celsi, Mary Wolfinbarger
|4 aut
|
700 |
1 |
|
|a Ortinau, David J.,
|d 1948-
|7 ola2004220099
|4 aut
|
700 |
1 |
|
|a Bush, Robert P.
|7 ola2004220100
|4 aut
|
996 |
|
|
|1 PKMO
|3 E50015
|4 N:P
|5 3142296128
|8 20161124
|9 658.8HAI
|f 83
|g 46163
|l UEP01
|m BOOK
|q F2-KMP (dříve F2-KMO)
|s DISLOK: Lhotáková, Markéta - ISIS34634
|t na dislokovaném
|u UEP01
|w 20161208
|