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Brand management and marketing of luxury goods

Bibliographic Details
Main Author: Scholz, Lucie, (Author)
Format: eBook
Language:English
ISBN:9783954896936 (e-book)
9783954891931
Year: Hamburg, Germany : Anchor Academic Publishing, 2014.
Subjects:
Luxuries > Marketing.
Branding (Marketing)
Product management.
Online Access:Plný text
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