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Reebok rebrands : corporate and marketing strategies in the South African sporting goods industry

Podrobná bibliografie
Hlavní autoři: Schoombee, Jacques, (Autor), Bick, Geoff, (Autor), Jacques Schoombee, Geoff Bick.
Typ dokumentu: E-kniha
Jazyk:angličtina
ISBN:9781526490742 (ebook) :
Rok: London : Graduate School of Business, University of Cape Town, 2018.
Edice:SAGE Knowledge. Cases.
Témata:
Morilee, P. J.
Reebok International Ltd. > Case studies.
Branding (Marketing) > South Africa > Case studies.
Sporting goods industry > Marketing > Case studies.
Sporting goods industry > South Africa > Case studies.
On-line přístup:Plný text