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Ambush by Dre : the National Football League and the challenges arising from conflicting sponsorship strategies

Bibliographic Details
Main Authors: Naraine, Michael L., (Author), S?guin, Benoit, 1966- (Author), MacIntosh, Eric W., 1977- (Author)
Format: eBook
Language:English
ISBN:9781526432797 (ebook) :
Year: London : Human Kinetics, Inc., 2015.
Series:SAGE Knowledge. Cases.
Subjects:
National Football League > Case studies.
Social responsibility of business.
Football > Economic aspects > United States > Case studies.
Social responsibility of business > United States > Case studies.
Sports sponsorship > United States > Case studies.
Online Access:Plný text - nelze MVS