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Ambush by Dre : the National Football League and the challenges arising from conflicting sponsorship strategies

Podrobná bibliografie
Hlavní autoři: Naraine, Michael L., (Autor), S?guin, Benoit, 1966- (Autor), MacIntosh, Eric W., 1977- (Autor)
Typ dokumentu: E-kniha
Jazyk:angličtina
ISBN:9781526432797 (ebook) :
Rok: London : Human Kinetics, Inc., 2015.
Edice:SAGE Knowledge. Cases.
Témata:
National Football League > Case studies.
Social responsibility of business.
Football > Economic aspects > United States > Case studies.
Social responsibility of business > United States > Case studies.
Sports sponsorship > United States > Case studies.
On-line přístup:Plný text