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Winning through platforms : how to succeed when every competitor has one

Podrobná bibliografie
Hlavní autoři: Moser, Ted, (Autor), Bloom, Charlotte, (Autor), Akhtar, Omar, (Autor), Ted Moser (Prophet Consulting, USA), Charlotte Bloom (VSNRY Inc, UK), Omar Akhtar (Prophet Consulting, USA) ; foreword by David Aaker (Professor Emeritus of Marketing and Public Policy Haas School of Business, University of California, Berkeley).
Typ dokumentu: E-kniha
Jazyk:angličtina
ISBN:9781804553008
Rok: Bingley, U.K. : Emerald Publishing Limited, 2023.
Edice:American marketing association
Témata:
Industrial management.
Business & Economics > Management.
Business strategy.
On-line přístup:Plný text
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