Marketing : an introduction

Autor: Masterson, Rosalind, Pickton, David
Rok: 2014

Essentials of marketing research

Autor: Hair, Joseph F., 1944-, Celsi, Mary Wolfinbarger, Ortinau, David J., 1948-, Bush, Robert P.
Rok: 2013

Spanning silos : the new CMO imperative

Autor: Aaker, David A., 1938-
Rok: 2008

Principles and practice of marketing

Autor: Jobber, David, 1947-
Rok: 2004

Marketing research : within a changing information environment

Autor: Hair, Joseph F., 1944-, Bush, Robert P., Ortinau, David J., 1948-
Rok: 2003

New public sector marketing

Autor: Chapman, David, Cowdell, Theo
Rok: 1998

Marketing

Autor: Mercer, David
Rok: 1996

Contemporary business

Autor: Boone, Louis E., 1941-, Kurtz, David L., 1941-
Rok: 1993

Strategic marketing management : planning, implementation and control

Autor: Wilson, R. M. S. 1946-, Gilligan, Colin, Pearson, David J.
Rok: 1992

Contemporary marketing

Autor: Boone, Louis E., 1941-, Kurtz, David L., 1941-
Rok: 1992

Strategic marketing management : cases and applications

Autor: Cravens, David W., Lamb, Charles W., 1944-
Rok: 1990

Contemporary marketing

Autor: Boone, Louis E., 1941-, Kurtz, David L., 1941-
Rok: 1989

Marketing management

Autor: Cravens, David W., Woodruff, Robert B., Hills, Gerald E.
Rok: 1987

Strategic marketing

Autor: Cravens, David W.
Rok: 1987

Strategic hotel/motel marketing

Autor: Hart, Christopher W. L., Troy, David A.
Rok: 1986

Marketing : concepts, strategies, and decisions

Autor: Reibstein, David J.
Rok: 1985

Foundations of marketing

Autor: Boone, Louis E., 1941-, Kurtz, David L., 1941-, Beckman, M. Dale, 1934-
Rok: 1979

Marketing : an institutional approach

Autor: Duddy, Edward A., Revzan, David A.
Rok: 1947