Accountable marketing : linking marketing actions to financial performance

Rok: 2016

Marketing : an introduction

Autor: Masterson, Rosalind, Pickton, David
Rok: 2014

Fundamentals of sport marketing

Autor: Pitts, Brenda G., Stotlar, David K.
Rok: 2013

Marketing research : within a changing information environment

Autor: Hair, Joseph F., 1944-, Bush, Robert P., Ortinau, David J., 1948-
Rok: 2003

Strategic market management

Autor: Aaker, David A., 1938-
Rok: 2001

New public sector marketing

Autor: Chapman, David, Cowdell, Theo
Rok: 1998

Marketing

Autor: Mercer, David
Rok: 1996

Understanding business markets : interaction, relationships and networks

Rok: 1990

Sales : technique and management

Autor: Lancaster, Geoff, 1938-, Jobber, David, 1947-
Rok: 1990

Strategic marketing management : cases and applications

Autor: Cravens, David W., Lamb, Charles W., 1944-
Rok: 1990

Foundations of marketing

Autor: Boone, Louis E., 1941-, Kurtz, David L., 1941-, Beckman, M. Dale, 1934-
Rok: 1979