Kellogg on branding in a hyper-connected world

Autor: edited by Alice M. Tybout, Tim Calkins.
Rok: 2019

Kellogg on branding in a hyper-connected world

Autor: edited by Alice M. Tybout, Tim Calkins ; foreword by Jim Stengel
Rok: 2019

Uber China

Autor: Tybout, Alice M.,, Alice M. Tybout.
Rok: 2017

Lululemon Athletica

Autor: Tybout, Alice M.,, Alice M. Tybout.
Rok: 2017

TiVo

Autor: Tybout, Alice M.,, Hennessy, Julie,, Alice M. Tybout, Julie Hennessy.
Rok: 2017

Terlato Wines International : managing Rutherford Hill merlot in a post-sideways market

Autor: Tybout, Alice M.,, Bennett, Patrick,, Koenigs, Brie,, Alice M. Tybout, Patrick Bennett & Brie Koenigs.
Rok: 2016

Positioning the Tata Nano (B)

Autor: Tybout, Alice M.,, Fahey, Natalie,, Alice M. Tybout & Natalie Fahey.
Rok: 2016

Positioning the Tata Nano (A)

Autor: Tybout, Alice M.,, Fahey, Natalie,, Alice M. Tybout & Natalie Fahey.
Rok: 2016

The case of Synthroid (A) : marketing a drug coming off patent

Autor: Tybout, Alice M.,, Hennessy, Julie,, Fahey, Natalie,, Snyder, Charlotte,, Alice M. Tybout, Julie Hennessy, Natalie Fahey & Charlotte Snyder.
Rok: 2016

The case of Synthroid (B) : marketing a drug coming off patent

Autor: Tybout, Alice M.,, Hennessy, Julie,, Fahey, Natalie,, Snyder, Charlotte,, Alice M. Tybout, Julie Hennessy, Natalie Fahey & Charlotte Snyder.
Rok: 2016

Marketing the Nissan Micra and Tata Nano using social media

Autor: Tybout, Alice M.,, Fahey, Natalie,, Alice M. Tybout & Natalie Fahey.
Rok: 2016

Target stores : strategic brand alliance exercise

Autor: Tybout, Alice M.,, Alice M. Tybout.
Rok: 2007